The fashion industry is a multi-billion-dollar business. Its influence can be seen in virtually every aspect of our lives, from what we wear to the way we act. In fact, it’s been said that “fashion is not about clothes at all; it’s about everything.”
The vast majority of people are not aware of the power they have to affect change on an individual basis or through their purchasing decisions.
As such, many go with whatever style is offered by mass-market retailers and celebrities without considering how these choices might impact themselves or society at large.
But as individuals with economic clout who can make conscious decisions regarding their purchases, you have a responsibility to consider your own values when making purchasing decisions so that you don’t end up supporting companies or organizations that do not align with your beliefs.
This is why I believe it’s so important to support brands whose values match yours and the message that you want to convey through your purchases – even if they’re a bit more expensive than mainstream alternatives.
While many people question the ethics behind paying premium prices for what are essentially similar products, there’s no denying that we consumers have the ability to affect our purchases by voting with our dollars.
As such, supporting companies whose values align with ours sends a powerful message about who we are and what we value as individuals – and ultimately helps shape industries for the betterment of humanity.
Today, I’d like to call attention to 12 unique apparel brands doing things differently in an effort to inspire change in both their industry and society as a whole.
At the end of this article, we share our favorite apparel websites that are sure to inspire you. You can also read on Popular Activewear & Exercise Gear Sites.
Whether your goal is to find a new brand or design inspiration for your own company, these 12 awe-striking sites should be on every marketer’s list. Check them out and let us know which ones made an impact on you!
Gotta enjoy the fashions and show that you’ve got some great fashion sense.
Thanks for reading!